Insights on building and scaling digital products
Articles and case studies from fryga’s team on product strategy, design, development, and scaling — everything we’ve learned helping startups grow from idea to IPO.
How do you know the software is working?
You don’t know software works because you read it. You know it works because automated checks, strict constraints, and structured review make it hard for it to fail silently.
Read storyThe single most important thing that made me believe AI coding could work
AI coding didn’t start working when prompts improved, but when rules became enforceable. Loading and applying coding conventions upfront fundamentally changed how reliable AI-generated code was.
Read storyThe state of AI design tools in 2025: How they help my workflow
I’ve spent the last months testing AI design tools like Figma Make, Builder.io and Stitch in real projects. Here’s what actually works, what breaks, and how these tools fit into my design workflow today.
Read storyHow I learned to brainstorm effectively with AI: A structured approach using Claude
Brainstorm effectively with AI using a structured approach. Learn how with Claude you can turn unstructured chat into a focused, collaborative process for designing ideas, products, and code
Read story